Eveninglecture with Simon John | 28 june 2010

Simon John
June 28th 2010

movie
http://www.youtube.com/watch?v=QnyXekIDeAo

The Dutch School was really happy to have a creative genious like Simon John,
doing a talk for the DSoP.
His talk was about the theme:
The Art and Reality of a Modern Social Studio

Not a standard talk, but a typical Simon way.
Using his jokes normally in England, now in Holland it was slightly different.
Still it worked very well in achieving an audience that was taking in all he was saying.
To make a good ” kind of what Simon was talking about writing “ I will put a line-up here:
- photography is about trust
- customers will come back for the second, third etc time
- branding, your name, your style, your photography
- art / making money / sience, the combination works better than the parts alone
- how do you see yourself and how does the customers sees you
- how to distinguish yourself from other photographers
- the differences between an amature and a pro:
the story
lighting
color
shape and composition
- male and female shape to see and use:
male ... the v
female ... the curve
- see the idea and than turn it upside down, is a way of changing and challenging yourself
- do not just copy
- if you want to achieve something:
do NOT go for the WHY
GO for the HOW
- inspiration is for Simon based on
visiting a gallery
books
- it help if your attitude is enthousiastic
- Simon is working a lot in the system of:
pre-visualisation
postproduction
presentation
(brainstorming, creating and shooting)
- promote your studio with more clever words:
if Simon sells his cd with images to a customer (if !), he makes it special by mentioning the value in a different way. So the cd is not just a piece of plastic. He says:
this cd contains images that are the result of 25 years of experience.
He says not photoshop, but editing.
Not pictures but images.

Also:
Simon used a film and a slideshow to demonstrate his work.
Answered questions

Time was gone really fast .
Simon made everybody realise that we still are something that is a profession in
the future .

The after-‘party’ was a good summer-evening relaxing ending.

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Like mentioned already, we are working on new themes already.
We will update everybody in time.
In the meantime we hope that everybody will be the ambassador of the DSoP.
We already have over 375 registered photographers, that are fully updated for upcoming events. We are concidering a monthly newsletter, that will be send through our website.

Next we will have a workshop:
The Family (part one): Young Family
Henk van Kooten will do a workshop with a family: Mom Dad and two young children
- the family, slideshow and vision, marketing and sales
- styling, preparation
- photoshoot, demonstration with family
- digital imaging and output

Full Programme and dates will come.
We have only 10 places a day
Costs : € 95,00 (excl 19% BTW)


See you all soon again!
Henk van Kooten