dinsdag 5 januari 2010

Photoshoot University Hospital Nijmegen, Antropogenitica


Ever had a question to do a photoshoot of a group of 280 people?
Not just the question, but also the possability to create a piece of art out of it.
Also to have a related subject to the work.
In this case the Antropogenetica.
I chose to use a dna-double helix as a structure to put 280 people in.
The Helix was a piece of furniture now.
The photoshoot took 5 days, and every person was set free from the background.
Than the big job was to put every person in the right position.
The concept and the shoot, than the printing and laminating.
I was really nervous. But it came out fantastic.
Printing: 120x400 cm (47x157 inch – 3,89x12,97 feet) is easy to do on my 11880 epson machine.
The size was about the biggest possible to be on one picture and on one piece of aluminium.
Today we delivered the image.
Wow, that was not easy. With five people walking the stairs, for it did not fit in the elevator to the 5th floor.
The result was fantastic. You need the size to make it work.
The visual impact is huge.
But the effect is also, people start to watch and look, stop and wonder.
The impact is also communicating! That is how it was meant to be.

Not just a bunch of people together, but the effect it has beyond ......

I am proud to have this project done!

Henk van Kooten

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